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May 12, 2008 by alvin in Industry Insider | 0 Comments | 1423 Views
The disguise continues to fall off the next Mercedes E-class, and it’s plain to see that it won’t shock anyone – even in this musclebound AMG spec. Not for Merc the surprise and radical change that heralded the E60 BMW 5-series.

Instead, the new E (dubbed W212 in Mercspeak) will have a typically sleek outline redolent of its bigger S-class brother. Plus, on this example, the quad pipes, big wheels, discrete bodykit and huge brake discs that denote the E63 AMG sports saloon.
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May 12, 2008 by alvin in Breaking News | 0 Comments | 1283 Views
Thank the four ladies from Sex and the City for this very early sneak peek of the Mercedes-Benz GLK, Stuttgart's new compact CUV that wasn't supposed to be seen in public until the Geneva Motor Show in March. The vehicle's being used in the upcoming Sex and the City movie and was snapped completely free of camo on an open set.

Without all of the covering and cladding, it's now apparent just how sharp and chunky the GLK's styling is. Some have described it as Jeep-like, though we t...
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May 12, 2008 by alvin in Breaking News | 0 Comments | 969 Views
It has been quite a couple of weeks for Abbott Mead Vickers BBDO. First, it retained the £20m Lotto ad account against stiff competition. Then it snared the £13m Pizza Hut business and topped it off last week with the £15m Capital One account.


Now the agency has done a very fine ad for its new Mercedes client. It stars the actor Josh Brolin and it is as slick as bottle of Dove body lotion. It is all about "presence" and, never mind the car, the ad itself has pre...
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